By Poppy Trowbridge, Consumer Affairs Correspondent
I understand that Lidl will announce plans to remove all chocolate and sweets from the checkout queues in their supermarkets later this week.
The move is likely to be welcomed by consumer groups and parents alike, in the face of growing concerns about childhood obesity on the rise in the UK.
According to Sky sources, the discount retailer has been in consultation with customers for several months and the move is in response to preferences expressed by shoppers.
Parents face 'pester power' at the till while waiting with their children to pay for groceries.
Today, the National Obesity Forum said the UK is in danger of surpassing predictions of a 2007 report which estimated that 50% of the nation would be obese by 2050.
Lidl's action will likely increase the pressure on other supermarkets to take more definitive action.
All of the major supermarkets have committed to removing artificial 'trans fats' from their products.
But according to a Which? report published in December 2012, while Sainsburys and Tesco have banned sweets from supermarket checkouts, the policy does not apply to their smaller convenience stores.
Asda, Iceland and Morrisons all aim to 'limit' the sale of sugary treats near checkouts, but do not impose a blank ban like the one Lidl is proposing.
Waitrose does not have any policy in place on sweets at the checkout.
Last year, Lidl UK increased the number of 'healthy tills' in stores nationwide to 1,200.
The tills replaced 'treat' items such as chocolate with products of a higher nutritional value such as multivitamin juice and fresh fruit, as part of a healthy initiative to promote fresh fruit and vegetables to customers.
:: Watch Sky News live on television, on Sky channel 501, Virgin Media channel 602, Freeview channel 82 and Freesat channel 202.
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